FOR YOUR BRAND
MAKE COLOR WORK FOR YOU
Webinar date | June 25, 3:00 pm BST
Join Rebecca Swift and Laurie Pressman as they take a look into the psychology of color choice and see how you can use that information to select the right imagery for campaigns.
Could you be doing more with your image choices?
Used wisely, color is vitally important and is an instant attention-grabber that succinctly gets the message across. As our society becomes more visual than ever, the proper use of color is becoming more and more important. In this free webinar, experts from iStock by Getty Images and the Pantone Color Institute™ will walk you through the power and psychology of color and then explain how you can use this information to find images that better engage your audience.
They will dissect why some of the most iconic brands have instantly recognizable color palettes—think Coca-Cola’s red, Tiffany’s duck egg blue, Easyjet’s orange or Cadbury’s purple. These palettes are not only a part of a brand’s logo but are engrained in the life-force of the brand; across advertising, marketing, merchandising and all visual communications. This webinar will look at why businesses are choosing these specific colors and using them to add a deeper message to the visual representation of their brands.
MEET THE SPEAKERS
Rebecca Swift is one of the founding members of the Getty Images creative research team, responsible for building collections on iStock by Getty Images. She works with photographer communities, plans and arranges photo shoots, and runs global research projects that investigate the future of visual communications. In addition, Rebecca acts as a visual brand consultant for global corporations.
Laurie Pressman leads the business and creative strategy for the PANTONE Color Institute. She has over 20 years of experience in product development and merchandising for fashion and home furnishings brands and retailers.
The Power of Color for Your Brand:Make color work for you
Date: June 25, 2015
Time: 3.00pm BST (London) | 4.00pm CEST (Central Europe) | 10.00am EDT (New York) |
9.00am CDT (Chicago)