Signature artist of the month

November 2016

Lifestyle Photographer
Marko Geber

Former model Marko Geber applies the lessons he learned from being in front of the camera to his own poignant images of daily life. The Serbian photographer takes viewers by the hand as he guides them on an emotional journey while distilling the amazing bond between people. Learn more about November’s Signature Artist of the Month.


Geber used to be a fashion model until his curiosity in photography took over.
iStock by Getty Images photographer Marko Geber is fueled by emotion.

Whether it’s his concepts, his inspiration or his technique, he is continually propelled by the feelings that course through him. His emotions are in fact what led him to pursue a career in photography. Originally a model, Marko travelled the world for countless fashion shoots. He always wondered what it was like on the other side of the camera and one day asked a photographer he was working with if he could try taking a few shots.

“I put the camera in my hands and this feeling overcame me,” the Belgrade-based photographer said. “In one touch, I just fell in love with the camera and photography.”

Soon after that, Marko purchased his own camera and began his journey as a photographer. Initially, he gravitated towards fashion imagery but quickly realized that his passion lied in lifestyle photography, capturing the connections between people.

“No matter what I’m shooting, whether its people playing sports, in an office or a family at home, the one thing that connects all these concepts is this relationship between people and the bond between them,” Marko said. “Every moment I shoot, I try to evoke the love, support and friendship that exists between people.”

"I try to evoke the love, support and friendship that exists between people.”

"When I stopped listening to others and started chasing my own feelings and inspiration, that's when I really started to come into my own."

Geber's interests are in capturing the bonds and friendships between people.
In distilling these moments, he hopes that the viewer too can feel the emotions he’s trying to convey.

“When someone looks at my photos I want them to have the same feeling I have when I’m shooting, like they are standing right next to me and experiencing the emotions with me,” he said. “I don’t care as much about the technical details of a shoot as I do about capturing the right sentiment. I won’t risk adjusting the lights or fixing the frame if it’s going to jeopardize the feeling of the picture. I forget about everything else and just chase the moment.”

Marko is largely inspired by commercials and the power they have to effect the viewer. While he doesn’t try to recreate the aesthetics of the ads he’s drawn to, he does try to recreate the same feelings they evoke.

“Stock photography is like a frozen moment from a commercial. I just love how one second of a commercial can just stick with you, leaving you happy, nostalgic, passionate or whatever it is trying to convey,” he said. “I find that so inspiring and try to take that feeling the commercial leaves you with and bring it to another shoot.”

Geber says the most important thing about a shoot is the relationship between the photographer and the model.
In order to effectively capture these emotions and have them feel authentic in his images, Marko creates a relaxed environment on set and makes sure the models are comfortable.

“The most important thing about a shoot is the relationship between the photographer and the model— that’s what fosters the emotion,” Marko said. “I always take one hour before the shoot to meet with them and get to know them as a person. The things I didn’t like as a model I try to avoid as a photographer. If they don’t feel good, you can’t get the right emotion from them and that plays a big role in getting a good result.”

He also attributes much of his success to his failures.

“The secret to success in this business is to have a lot of mistakes. A photographer once told me to shoot one concept or one thing six days in a row and on that seventh day you will see the difference,” he said. “I’ve made so many mistakes and I’m actually so grateful for them. My failures gave me opportunities to learn and made me into the photographer I am today.”

While he has accomplished so much in his six years as a photographer, Marko hopes to continue on this trajectory, improving with every shoot.

“When I look at my pictures from two years ago I feel I could do so much better now,” he said. “I want every year from now to look at my pictures and say, ‘I could shoot that so much better now.’ I never want to lose that drive.”


"This was a really fun and easy shoot. The model, Roger, is very experienced; we had shot him a few times before and he is one of my favorite models to work with. This photo was shot on the south coast of Sweden and even though it was winter, the weather was perfect and the sun stayed in the perfect spot for several hours. Roger is the owner of the dog so they already had this great connection between them. The only challenge was getting the dog out of the car because he really enjoyed being in the car. We all worked well together, which made my job easy. It was such a great day."