How To

Four ways brands can build trust with “farm-to-table” images

Whether its mud-caked fingers cradling a handful of fresh-picked potatoes or harvesters wading waist-deep through fuchsia cranberry bogs, images that show agricultural texture are powerful.

They can help create an instant emotional connection, and, in the hands of brands and marketers, inspire feelings of trust, transparency, sustainability and provenance.

But how do you choose the right photos, vectors and design elements to get this look? Here are four ways marketers can pick the freshest “farm-to-table” visuals and squeeze every ounce of their potential.

1. Use a natural color palette

Hues that communicate nature – think earth tones and natural colors – work in concert with these images and underscore concepts such as simplicity and honesty.

2. Choose images that feel authentic

Photos that engage your sense of touch enable a visceral connection and bring your audience emotionally closer to your brand.

Search terms used: authentic + farm

3. Consider texture

Hues that communicate nature – think earth tones and natural colors – work in concert with these images and underscore concepts such as simplicity and honesty.

16460912_x2
13637516_x2

Search terms used: farm + texture, authentic + farm

4. Backgrounds matter

Photos that engage your sense of touch enable a visceral connection and bring your audience emotionally closer to your brand.

Find more stunning images at iStock.


About author
Maria Dias is an award-winning NY-based writer and editor who has covered everything from protests in Washington, D.C. to Burning Man -- and lived to tell the tale. In awe of our visual world, Maria draws inspiration from the amazingly creative people she works with at Getty Images and iStock by Getty Images, where she leads content marketing.