How To

Four ways brands can build trust with “farm-to-table” images

Whether its mud-caked fingers cradling a handful of fresh-picked potatoes or harvesters wading waist-deep through fuchsia cranberry bogs, images that show agricultural texture are powerful.

They can help create an instant emotional connection, and, in the hands of brands and marketers, inspire feelings of trust, transparency, sustainability and provenance.

But how do you choose the right photos, vectors and design elements to get this look? Here are four ways marketers can pick the freshest “farm-to-table” visuals and squeeze every ounce of their potential.

1. Use a natural color palette

Hues that communicate nature – think earth tones and natural colors – work in concert with these images and underscore concepts such as simplicity and honesty.

2. Choose images that feel authentic

Photos that engage your sense of touch enable a visceral connection and bring your audience emotionally closer to your brand.

Search terms used: authentic + farm

3. Consider texture

Hues that communicate nature – think earth tones and natural colors – work in concert with these images and underscore concepts such as simplicity and honesty.

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Search terms used: farm + texture, authentic + farm

4. Backgrounds matter

Photos that engage your sense of touch enable a visceral connection and bring your audience emotionally closer to your brand.

Find more stunning images at iStock.


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