Whether its mud-caked fingers cradling a handful of fresh-picked potatoes or harvesters wading waist-deep through fuchsia cranberry bogs, images that show agricultural texture are powerful.
They can help create an instant emotional connection, and, in the hands of brands and marketers, inspire feelings of trust, transparency, sustainability and provenance.
But how do you choose the right photos, vectors and design elements to get this look? Here are four ways marketers can pick the freshest “farm-to-table” visuals and squeeze every ounce of their potential.
1. Use a natural color palette
Hues that communicate nature – think earth tones and natural colors – work in concert with these images and underscore concepts such as simplicity and honesty.
2. Choose images that feel authentic
Photos that engage your sense of touch enable a visceral connection and bring your audience emotionally closer to your brand.
3. Consider texture
Hues that communicate nature – think earth tones and natural colors – work in concert with these images and underscore concepts such as simplicity and honesty.
4. Backgrounds matter
Photos that engage your sense of touch enable a visceral connection and bring your audience emotionally closer to your brand.
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